Breaking India’s Zee is banking on a Pakistani show for its success

[A4Akash]

The unlikeliest of Indian media companies is doing the unthinkable.

Zee Entertainment Enterprises Ltd, a $944m (revenue), Mumbai-based media conglomerate, is banking on the appeal of a Pakistani drama series to grab eyeballs and a sizable chunk of the global streaming audience.

On Friday, Qatil Haseenaon Ke Naam (loosely translated as An Ode to Murderous Beauties), a seven-part noir anthology that Zee produced and shot in Pakistan, drops on ZEE5 Global, its streaming platform.

India’s Zee is banking on a Pakistani show for its success

Qatil Haseenaon Ke Naam has femme fatales in saris, jhumka earrings as protagonists and will be streamed in 190 nations.

www.aljazeera.com

 

[The Lonelier Island]

On the next episode of Inside Story. We will show how India's Zee Media and Zee Entertainment Enterprises lives in parallel universe.

 

[MFan9724]

New Delhi, India -The unlikeliest of Indian media companies is doing the unthinkable.

Zee Entertainment Enterprises Ltd, a $944m (revenue), Mumbai-based media conglomerate, is banking on the appeal of a Pakistani drama series to grab eyeballs and a sizable chunk of the global streaming audience.

On Friday, Qatil Haseenaon Ke Naam (loosely translated as An Ode to Murderous Beauties), a seven-part noir anthology that Zee produced and shot in Pakistan, drops on ZEE5 Global, its streaming platform.

India’s Zee is banking on a Pakistani show for its success

Qatil Haseenaon Ke Naam has femme fatales in saris, jhumka earrings as protagonists and will be streamed in 190 nations.

www.aljazeera.com

Bro Zee is already a successful platform both on Satellite and Digital Medium . It's just that Pakistani serials are very well appreciated and seen in India therefore Zee is launching the serial . Go on YouTube and search any pakistani serial, You will find many Indians watch it

 

[Aiscat]

What a truly intriging title for a series. Better than long-form eternal soapy and corny folk drama.