StoriesWithPK
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Inside Uday Shankar’s grand plan to kill TV
Uday Shankar, the media industry veteran and former chairman of Star India, is bringing disruption to Viacom18 by making premium content nearly free on its OTT platform JioCinema. Shankar aims to hasten the decline of traditional television and build a giant consumption platform on JioCinema...
www.livemint.com
Last year, a few days after Diwali, the leadership team of Viacom18 Media Pvt Ltd, was asked to report for a meeting at Maker Chamber VI, a sea-facing corporate tower in Mumbai’s Nariman Point.
Akash Ambani, chairman of Reliance Jio, wanted to introduce the team to a man who would play a pivotal role in the Reliance-controlled entertainment network’s operations, going ahead. “Uday uncle", he announced, will take charge of the business.