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IPTV set to overtake DTH in Western Europe
Paying IPTV subscribers will overtake pay satellite TV ones in 2018, according to a new report from Digital TV Research. The Digital TV Western Europe report forecasts that IPTV subscriptions will climb by 7.5 million (38 per cent) between 2013 and 2020 compared with 1.2 million additions for both pay satellite TV (up by 5 per cent) and pay DTT (up 22 per cent). Digital cable will increase by nearly 13 million (up 42 per cent). Despite a return to more positive market conditions, pay-TV subscriptions will only increase by 8.7 million (6.6 per cent) between 2013 and 2020 to 103.65 million. However, the number of digital pay-TV subscribers will increase by 28.1 per cent (nearly 23 million), with analogue cable subs falling from 14.03 million to zero by 2019. Western Europe will reach 159 million digital TV households by end-2014, up by 4 million during the year and by 33 million since 2010. This total will grow to 174 million by 2020. Free-to-air DTT will remain the most popular platform – with 44 million primary homes by 2020. FTA satellite TV will supply a further 27 million. Despite the number of pay TV homes increasing, pay-TV revenues will remain flat at around $33 billion. Satellite TV will remain the most lucrative pay-TV platform, but its revenues will fall every year from 2011 – despite subs numbers rising. Cable TV revenues peaked in 2012, but will lose $1.3 billion (€0.93m/10.2 per cent) between 2013 and 2020 – although subscriber numbers will also fall (by 2.6 per cent). Digital cable TV revenues will peak in 2017. IPTV revenues will climb by 26.3 per cent between 2013 and 2020 to $4.91 billion (with subscriber numbers up by 38.4 per cent). The UK ($7.535 billion) will still be the most lucrative pay-TV market by 2020. Despite having the most pay-TV subscribers by some distance, Germany’s pay-TV revenues will be a lot lower than the UK – at $4.741 billion. In fact, Italy ($4.539 billion) will not be too far behind Germany despite having fewer than half its pay TV subscribers.
IPTV set to overtake DTH in Western Europe | Advanced Television
