iDJ
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In America or any most of the other countries in the world. Broadcasters pride themselves when they get rights to biggest sporting events of the World. Some even like NBC puts Olympic rings to all it's local and national channels throughout the year. They air regular content on their sister channels while airing events like NFL, MLB, Olympics etc. Sports channels are there. But plays a secondary role.
Here in India things are way different. Apart from some one-off events. Sports don't make it to GECs. It airs sometimes on movie channels. I was expecting an hour of Olympics special on SET last summer. But that didn't happened.
Do you think we are gonna have sports pr sports special even on our GEC channels?