Discussion JioStar: Improvements Would You Like to See in Colors Kannada channel?

[PowerStar]

oh thats not regular followers you can see many are telugu followers who just follow since their serial is getting dubbed in kannada.
Also the views is just in ratio with the saregamapa , Colors also sees huge viewership growth of reels during BBK

So BBK Viewers are never loyal to Channel, So They Won't follow the Social Media, If they have followed then CK Would have easily reached 10M seeing Zee Kannada speed

 

[Aksgr]

So BBK Viewers are never loyal to Channel, So They Won't follow the Social Media, If they have followed then CK Would have easily reached 10M seeing Zee Kannada speed

Yes, this simple knowledge is not being understood by colors.
they need to create IPs instead of just relying on bigg boss , you can see social blade , once bbk ends many unfollowed colors

 

[PowerStar]

Yes, this simple knowledge is not being understood by colors.
they need to create IPs instead of just relying on bigg boss , you can see social blade , once bbk ends many unfollowed colors

They have to do something that will increase Engagement in Social Media Page, or they Will loose their Reach and Audience. Just like Colors Kannada Cinema instagram page which is now dead, and Recently Zee Picchar Overtook the CKC

 

[React]

So BBK Viewers are never loyal to Channel, So They Won't follow the Social Media, If they have followed then CK Would have easily reached 10M seeing Zee Kannada speed

After BBK 11 ended i saw there were 0.1 to 0.2M dip in followers within a week in Colors Kannada insta

 

[Aksgr]

@PowerStar @React and others Just would like to hear how you would like to see content in weekend and non prime time slots.
Your views will be reviewed.

 

[Athreya B N]

@PowerStar @React and others Just would like to hear how you would like to see content in weekend and non prime time slots.
Your views will be reviewed.

Blockbuster Kannada cinemas including recent releases (for that they must acquire satellite rights aggressively) or creating some short episodes series like Sanju mattu naanu. Or else they can air their best of content from hotstar specials and jiocinema originals because already they have dubbed in Kannada and its readily available to telecast on TV. Also instead of poor shows like boys vs girls need some good and unique reality shows which should be audience puller and entertaining.

 

[React]

@PowerStar @React and others Just would like to hear how you would like to see content in weekend and non prime time slots.
Your views will be reviewed.

Weekend Strategy
The addition of Viewers on weekends are College going teenage and working professions.

1. Family-Friendly Shows (Morning & Afternoon)

Mythological or historical dramas
Comedy sitcoms
Animated shows for kids
Spiritual or wellness programs
Eg: Live events concerts with Singing, dance etc along with Colors Jathre, Travel place/country exploring or infotainment content from NGeography, animated or kids family centric 1hr show.

2. Reality & Game Shows (Evening Slot)

Celebrity talk shows
Talent-based reality shows (singing, dancing, cooking)
Interactive game shows to engage audiences

3. Movie Specials (Prime Afternoon & Late Night)

Sunday Premieres of blockbuster movies
Classic cult films
Themed movie marathons (comedy, action, romance)

4. Binge Watch Specials

Mini-marathons of popular weekday shows
Catch-up episodes for viewers who missed the weekday content
(College going teenage would prefer watching this marathon on Saturday primetime afternoon onwards, considering the remote will be with them 80% of the time)

 

[Athreya B N]

Blockbuster Kannada cinemas including recent releases (for that they must acquire satellite rights aggressively) or creating some short episodes series like Sanju mattu naanu. Or else they can air their best of content from hotstar specials and jiocinema originals because already they have dubbed in Kannada and its readily available to telecast on TV. Also instead of poor shows like boys vs girls need some good and unique reality shows which should be audience puller and entertaining.

Remember sada nimmondige reality show from udaya TV that was a great concept. Similar show will be great for any channel in reaching audience both off air and on air. Also Laughter chefs like shows which will have audience favorite celebrities so it'll be good to lock viewers. Instead of iterating single concept/same reality shows over many seasons unique shows will be good and attractive.

 

[PowerStar]

@PowerStar @React and others Just would like to hear how you would like to see content in weekend and non prime time slots.
Your views will be reviewed.

For CK,

They Should Try Different from Zee Kannada.
Considering the Channel Price They Should Bring 3 New Reality Shows in Weekend..Even it is of Less Budget then No issue....

Sat - 6 -7.30 - Targeting Age 2+, Reality Shows for Childrens
sat - 7.30 - 9 - Singing/ Dancing Show/ Game Show without any Circus and Drama
sat- 9 - 10.30 - Outdoor Reality Shows like Indian targetting BiggBoss Viewers

Main thing is they Should bring New Reality Show halfway of BiggBoss


For Afternoon Slot:

They Should Move Good Rural Audience Serial to afternoon Slot so they can maintain 2.5+ TVR, it will boost Channel overall ratings
Example :

1.00 - Ramachari
1.30- Dubbed Rural Oriented
2.00 - Bhagyalaxmi
2.30 - Dubbed Rural Oriented
3.00- Laxmi Baramma
3- 4 - Dubbed Rural Oriented

Replace Ramachari, Bhagyalaxmi,Laxmi Baramma with Family Sentimental Serial, if they don't Replace now they will loose the Ratings Soon

 

[Athreya B N]

For CK,

They Should Try Different from Zee Kannada.
Considering the Channel Price They Should Bring 3 New Reality Shows in Weekend..Even it is of Less Budget then No issue....

Sat - 6 -7.30 - Targeting Age 2+, Reality Shows for Childrens
sat - 7.30 - 9 - Singing/ Dancing Show/ Game Show without any Circus and Drama
sat- 9 - 10.30 - Outdoor Reality Shows like Indian targetting BiggBoss Viewers

Main thing is they Should bring New Reality Show halfway of BiggBoss


For Afternoon Slot:

They Should Move Good Rural Audience Serial to afternoon Slot so they can maintain 2.5+ TVR, it will boost Channel overall ratings
Example :

1.00 - Ramachari
1.30- Dubbed Rural Oriented
2.00 - Bhagyalaxmi
2.30 - Dubbed Rural Oriented
3.00- Laxmi Baramma
3- 4 - Dubbed Rural Oriented

Replace Ramachari, Bhagyalaxmi,Laxmi Baramma with Family Sentimental Serial, if they don't Replace now they will loose the Ratings Soon

Its their main serials they can't afford to shift it to afternoon slots. If done channel will be doomed. Because launching too many new serials in many slots will lead audience to scatter