Dileep Kumar
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MUMBAI: Tamilians love their movies and even more the actors in them. It is well known that for Tamilians, film stars are no less than gods, as they pack a punch in every movie that thunders at the box office. And celebrating this were the 10,000 people, who had arrived in anticipation to catch a glimpse of stars at the eight annual Vijay Awards held at the Nehru Indoor stadium in Chennai.
Even before the arrival of the stars, the whistles and cheering commenced in full force. Capturing the entire crowd along with the 100 feet by 60 feet stage were 20 SD cameras both inside and outside the venue. This included still cameras, hand held cameras, jibs and one drone camera that caught the eye of the audience as it flew above the crowd.
The award show that went on for nearly seven and a half hours will be telecast in two parts (four hours each) on 20 July and 27 July. The entire execution was done by an in-house team of 100 with just the ground logistics and drone handling outsourced. The creative of the show as well as execution was taken care of by Vijay Awards core creative VP Mahendran while Star Vijay senior VP for programming Pradeep Peter was the man behind the camera work for effective on air scene shots.
The huge list of sponsors brought in by Star Vijay senior VP for ad sales Dev Shenoy included title sponsor Gionee Smart Phones, Casa Grand as powered by sponsor, Dr. M. G. R University Maduravoyil, Nandu Brand Lungies, Repco Home Finance and RRP Housing as co presenting sponsors, Sunland Refined Sunflower Oil, Step Stone Promoters, V Care hair growth Vitalizer, The Chennai Silks, Poomalai Housing, Kibbs Lungigal, Vijaya optical House, RPG Developers, Shakthi Masala, Ran India TMT Kambigal, Fairever Fairness Cream as associate sponsors. Hyatt Regency Chennai was hospitality partner, Dindigul Thalappakatti Biryani was delicacy partner and The Hindu was print partner. Now, the hunt is on for on-air sponsors.
Vijay Awards hosted by Divyadarshini and Neeya Nana Gopinath saw dance performances by the winners of Zee TV’sDID L’il Masters season 3winners, actress Shruti Hassan and Hansika Motwani. Says Star Vijay GM K Sriram, “We have been working for 24 hours from the past 45 days to make it a success. Vijay Awards is one of the most popular awards in the state of Tamil Nadu and people throng to witness it and to see the stars that come for the event. Our anchors are on par with any big celebrity host.” Last year the show was hosted by Gopi and actor R Madhavan.
READ MORE:http://www.indiantelevision.com/television/tv-channels/regional/kollywood-sizzles-at-the-eighth-vijay-awards-140709
Even before the arrival of the stars, the whistles and cheering commenced in full force. Capturing the entire crowd along with the 100 feet by 60 feet stage were 20 SD cameras both inside and outside the venue. This included still cameras, hand held cameras, jibs and one drone camera that caught the eye of the audience as it flew above the crowd.
The award show that went on for nearly seven and a half hours will be telecast in two parts (four hours each) on 20 July and 27 July. The entire execution was done by an in-house team of 100 with just the ground logistics and drone handling outsourced. The creative of the show as well as execution was taken care of by Vijay Awards core creative VP Mahendran while Star Vijay senior VP for programming Pradeep Peter was the man behind the camera work for effective on air scene shots.
The huge list of sponsors brought in by Star Vijay senior VP for ad sales Dev Shenoy included title sponsor Gionee Smart Phones, Casa Grand as powered by sponsor, Dr. M. G. R University Maduravoyil, Nandu Brand Lungies, Repco Home Finance and RRP Housing as co presenting sponsors, Sunland Refined Sunflower Oil, Step Stone Promoters, V Care hair growth Vitalizer, The Chennai Silks, Poomalai Housing, Kibbs Lungigal, Vijaya optical House, RPG Developers, Shakthi Masala, Ran India TMT Kambigal, Fairever Fairness Cream as associate sponsors. Hyatt Regency Chennai was hospitality partner, Dindigul Thalappakatti Biryani was delicacy partner and The Hindu was print partner. Now, the hunt is on for on-air sponsors.
Vijay Awards hosted by Divyadarshini and Neeya Nana Gopinath saw dance performances by the winners of Zee TV’sDID L’il Masters season 3winners, actress Shruti Hassan and Hansika Motwani. Says Star Vijay GM K Sriram, “We have been working for 24 hours from the past 45 days to make it a success. Vijay Awards is one of the most popular awards in the state of Tamil Nadu and people throng to witness it and to see the stars that come for the event. Our anchors are on par with any big celebrity host.” Last year the show was hosted by Gopi and actor R Madhavan.
READ MORE:http://www.indiantelevision.com/television/tv-channels/regional/kollywood-sizzles-at-the-eighth-vijay-awards-140709
