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BENGALURU: The Indian regional television space in this paper has been classified under 11 Indian languages covering the following languages/markets in alphabetical order:
(1) Assamese language - Assam / North East / Sikkim/(U+R)
(2) Bangla language –WB(U+R)
(3) Bhojpuri language - Bihar/Jharkhand (U+R)
(4) Gujarati language - Gujarat / Daman and Diu / Dadra & Nagar Haveli (U+R)
(5) Kannada language - Karnataka (U+R)
(6) Malayalam language - Kerala (U+R)
(7) Marathi language - Maharashtra/ Goa (U+R )
(8) Oriya language - Odisha (U+R)
(9) Punjabi language - Punjab / Haryana / Chandigarh / Himachal Pradesh / Jammu &Kashmir (U+R)
(10) Tamil language - Tamil Nadu/ Puducherry (U+R)
(11) Telugu language Andhra Pradesh/ Telangana (U+R).
Broadcast Audience Research Council (BARC) of India data has been referred to NCCS All: 2+ Individuals in the case of channels and programs in the respective markets.
This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each language. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.
Regional Channels ruled by bigger networks
Statistical Analysis of BARC data for the first eight weeks of 2017 (Saturday, 30 December 2016 to Friday 24 February 2017, the period under consideration in this paper) show that 67 channels from 27 networks/groups/channels were present in the top 5 lists for channels during the period under consideration in this paper. The larger groups or networks channels were generally the most watched during the period under consideration.
Eight Sun Network channels across four markets (or languages) with a frequency of 59 and Combined Weekly Impressions (CWI) of 1,85,46,618 (000s) Sums topped the regional space in terms of impressions. The Sun Network channels that appeared in the top five channels lists during weeks 1 to 8 of 2017 were in Tamil, Telugu, Kannada and Malayalam.
The Sun Network was followed by Star India’s eight channels across 6 markets (or languages) that had a frequency of 60 and CWI of 1,22,72,247 (000s) Sums. Star India’s Bangla, Kannada, Malayalam, Marathi, Tamil, Telugu channels were among the top five channels lists in terms of impressions.
Subhash Chandra’s Zeel Network’s nine channelsacross 6 markets (or languages) with a frequency of 63 and CWI of 1,15,85,581(000s) Sums came in at third place.Zeel channels topped the top 5 channels list in the Bangla, Kannada, Marathi, Oriya, Tamil and Telugu space.
Seven Network 18 channels across six languages came in fourth place with a frequency of 55 and CWI of 67,45,047 (000s) Sums. Network 18 channels were present in the top 5 channels list during the period under consideration in the Bhojpuri, Gujarati, Kannada, Marathi, Oriya and Telugu languages space.
There were exceptions of course. Especially in Eastern part of the country in the Assamese space – none of the major channels or their programmes found a place in the top 5 channels or programmes lists during the first eight weeks of 2017. While the Sun Networks dominance across channels and programmes was huge, it was limited to the Southern regional channels. The other biggies channels and programmes- be they Zeel or Star India or Network 18 found places in their respective genre list in three regions – West, East and South. In the north zone, ETV Bihar-Jharkand was the only representative of the big four networks mentioned above.Music, films and news programmes and consequently news channels also found a place in the top five programmes list during the period under consideration in this paper in some of the markets.
To continue reading - Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017 | Indian Television Dot Com
(1) Assamese language - Assam / North East / Sikkim/(U+R)
(2) Bangla language –WB(U+R)
(3) Bhojpuri language - Bihar/Jharkhand (U+R)
(4) Gujarati language - Gujarat / Daman and Diu / Dadra & Nagar Haveli (U+R)
(5) Kannada language - Karnataka (U+R)
(6) Malayalam language - Kerala (U+R)
(7) Marathi language - Maharashtra/ Goa (U+R )
(8) Oriya language - Odisha (U+R)
(9) Punjabi language - Punjab / Haryana / Chandigarh / Himachal Pradesh / Jammu &Kashmir (U+R)
(10) Tamil language - Tamil Nadu/ Puducherry (U+R)
(11) Telugu language Andhra Pradesh/ Telangana (U+R).
Broadcast Audience Research Council (BARC) of India data has been referred to NCCS All: 2+ Individuals in the case of channels and programs in the respective markets.
This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each language. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.
Regional Channels ruled by bigger networks
Statistical Analysis of BARC data for the first eight weeks of 2017 (Saturday, 30 December 2016 to Friday 24 February 2017, the period under consideration in this paper) show that 67 channels from 27 networks/groups/channels were present in the top 5 lists for channels during the period under consideration in this paper. The larger groups or networks channels were generally the most watched during the period under consideration.
Eight Sun Network channels across four markets (or languages) with a frequency of 59 and Combined Weekly Impressions (CWI) of 1,85,46,618 (000s) Sums topped the regional space in terms of impressions. The Sun Network channels that appeared in the top five channels lists during weeks 1 to 8 of 2017 were in Tamil, Telugu, Kannada and Malayalam.
The Sun Network was followed by Star India’s eight channels across 6 markets (or languages) that had a frequency of 60 and CWI of 1,22,72,247 (000s) Sums. Star India’s Bangla, Kannada, Malayalam, Marathi, Tamil, Telugu channels were among the top five channels lists in terms of impressions.
Subhash Chandra’s Zeel Network’s nine channelsacross 6 markets (or languages) with a frequency of 63 and CWI of 1,15,85,581(000s) Sums came in at third place.Zeel channels topped the top 5 channels list in the Bangla, Kannada, Marathi, Oriya, Tamil and Telugu space.
Seven Network 18 channels across six languages came in fourth place with a frequency of 55 and CWI of 67,45,047 (000s) Sums. Network 18 channels were present in the top 5 channels list during the period under consideration in the Bhojpuri, Gujarati, Kannada, Marathi, Oriya and Telugu languages space.
There were exceptions of course. Especially in Eastern part of the country in the Assamese space – none of the major channels or their programmes found a place in the top 5 channels or programmes lists during the first eight weeks of 2017. While the Sun Networks dominance across channels and programmes was huge, it was limited to the Southern regional channels. The other biggies channels and programmes- be they Zeel or Star India or Network 18 found places in their respective genre list in three regions – West, East and South. In the north zone, ETV Bihar-Jharkand was the only representative of the big four networks mentioned above.Music, films and news programmes and consequently news channels also found a place in the top five programmes list during the period under consideration in this paper in some of the markets.
To continue reading - Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017 | Indian Television Dot Com
