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BENGALURU: What are the most preferred programme genres that audiences like in the Hindi Speaking Market (HSM) – more specifically the programmes aired by Hindi general entertainment channels (Hindi GEC) in India? This report tries to answer these questions from a limited standpoint. First, to the basis of this report.
To simplify the report, the author has categorised Hindi GEC programmes broadly into the two groups – Drama and others, which have been further grouped intotengenres as below. These are the genres that have been present in the top 5 programmes lists during the first ten weeksof this year:
Drama: (1) Supernatural (Naagin Season 2 and Naagin) (2) Family Drama (KumkumBhagya, Shakti - AstitvaKeEhsaas Ki, YehRishta Kya Kehlata Hai, SaathNibhaanaSaathiya, AfsarBitiya, Udaan) (3) Super Hero (Baalveer) (4) Stand-up Comedy(The Kapil Sharma Show) (5) Sitcom (Taarak Mehta KaOoltahChashmah) (6) Historical (Shani, Jodha Akbar).
Others: (7) Awards (8) Reality (Bigg Boss)(9) Cricketand (10) Competition(Sa Re Ga Ma Pa Little Champs)
Awards, Reality, Cricket, Competition are not a part of drama or soaps. The author has included Stand-up Comedy or Talk Shows like The Kapil Sharma show as drama.Shani has been mentioned as mythology Historical, while Jodha Akbar as period Historical in portions of this paper.
This paper is based on statistical analysis of BARC data from the following markets: HSM (U+R), HSM (Rural), HSM (Urban): NCCS All: Prime Time (1800 - 2330 hrs): 2+ Individuals for weeks 1 to 10 of 2016 (Saturday, 30 December 2017 to Friday, 10 March 2017, HSM means Hindi Speaking Market). BARC releases television matrices each week.
This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists programmes per week for Hindi GEC. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.
Continue reading - Most preferred Hindi GEC genres in weeks 1 to 10 of 2017 | Indian Television Dot Com
To simplify the report, the author has categorised Hindi GEC programmes broadly into the two groups – Drama and others, which have been further grouped intotengenres as below. These are the genres that have been present in the top 5 programmes lists during the first ten weeksof this year:
Drama: (1) Supernatural (Naagin Season 2 and Naagin) (2) Family Drama (KumkumBhagya, Shakti - AstitvaKeEhsaas Ki, YehRishta Kya Kehlata Hai, SaathNibhaanaSaathiya, AfsarBitiya, Udaan) (3) Super Hero (Baalveer) (4) Stand-up Comedy(The Kapil Sharma Show) (5) Sitcom (Taarak Mehta KaOoltahChashmah) (6) Historical (Shani, Jodha Akbar).
Others: (7) Awards (8) Reality (Bigg Boss)(9) Cricketand (10) Competition(Sa Re Ga Ma Pa Little Champs)
Awards, Reality, Cricket, Competition are not a part of drama or soaps. The author has included Stand-up Comedy or Talk Shows like The Kapil Sharma show as drama.Shani has been mentioned as mythology Historical, while Jodha Akbar as period Historical in portions of this paper.
This paper is based on statistical analysis of BARC data from the following markets: HSM (U+R), HSM (Rural), HSM (Urban): NCCS All: Prime Time (1800 - 2330 hrs): 2+ Individuals for weeks 1 to 10 of 2016 (Saturday, 30 December 2017 to Friday, 10 March 2017, HSM means Hindi Speaking Market). BARC releases television matrices each week.
This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists programmes per week for Hindi GEC. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.
Continue reading - Most preferred Hindi GEC genres in weeks 1 to 10 of 2017 | Indian Television Dot Com
