Made-in-India STBs sale to witness 15% growth in DAS phase 4

[Thakur]

With the government’s emphasis on Make in India, local manufacturing of set top boxes (STBs) that are built within the country is showing a steady increase, even as India continued to lead STB shipments for the quarter ended June 2015 accounting for about 94 per cent of the total shipments to the SAARC region (Bangladesh, Nepal, India, Pakistan and Sri Lanka).
 
With digitisation in India and other countries in the region propelling the demand for SD STBs to HDTV and hybrid boxes, the STB market in major South Asian Association for Regional Cooperation countries is witnessing steady and robust growth.
 
According to research from Dataxis, indigenous manufacturing had been merely five per cent in the Phase I and Phase II of Digital Addressable System (DAS). While this has seen a steady growth in the third phase, the sale of Made-in-India STBs is likely to witness growth up to 15 per cent in the fourth phase of digitization.
 
“Local manufacturing in India, which got a shot in the arm with the Indian government’s Make-in-India initiative, is slowly picking up as indigenous brands are signing deals with MSOs in third and fourth stage. The local STB brands are opting to independent, regional MSOs than the pan-India MSOs or national players,” says Dataxis analyst Sreeja VN.
 
STB shipments to SAARC countries have witnessed 20 per cent quarter-on-quarter growth during the second quarter of 2015. In Q2 2015, 4.38 million STBs were shipped in the SAARC region with an estimated value of $96 million.
 
The Dataxis research also finds that the quantity of the STB shipments in India the first half of this year has declined compared to the same period a year ago. However, the total number of STBs shipped in Q2 2015 registered an increase on quarter-on-quarter basis.

Indian Television Dot Com | Made-in-India STBs sale to witness 15% growth in DAS phase 4