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Mahuaa Media bags regional rights to telecast Brazilian Football League


7 Apr 2011
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Mahuaa Media is sprucing up the content of its channels. The regional broadcasting company has acquired the regional telecast rights of the Brazilian Football League from sports marketing company Total Sports Asia (TSA).

The football content will be aired on Mahuaa Bangla (Bengali general entertainment channel) and Mahuaa Khobor (Bengali news channel).

Mahuaa Media CEO Yubaraj Bhattacharya said, "This is a milestone in Mahuaa's long-term plans to expand football viewership in West Bengal. We believe 'Brasileirao 2011' will draw massive interest from the football fans around the state, as a flagship event of magical Brazilian football. This demonstrates our commitment to support major football events in West Bengal ever since the inception of the channel."
The current season of the Brazilian Football League takes place from 21 May to the last week of December. Two games per week, on Saturdays and Sundays, will be broadcasted along with the 30 minutes weekly with the highlights show on 'Footbrazil'. This is an electronic magazine covering Brazilian football exclusively and includes, behind the scenes, training, exclusive interviews, goals of the round, player profiles and other curiosities.

Mahuaa Media has also started airing the popular game show Kaun Banega Crorepati (KBC) on Mahuaa Bangla and Mahuaa TV (Bhojpuri GEC). While Sourav Ganguly is playing the host in Mahuaa Bangla, Shatrughan Sinha is anchoring the show on Mahuaa TV.
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