MIB directs BARC to stop landing page impressions for measurements

[Shantanu]

MUMBAI: Clamping down on the practice of running a channel on multiple logical channel numbers (LCNs) allegedly for influencing television ratings, the Ministry of Information and Broadcasting (MIB) has advised the Broadcast Audience Research Council (BARC) to discontinue the adoption of landing channels for the purposes of television audience measurement with immediate effect. Moreover, the ministry has asked BARC to send a compliance report on the same.
MIB directs BARC to stop landing page impressions for measurements

FYI, Landing page is the first channel runs on our television whenever we starts STB.

 

[Amit1079]

I think on same topic already a thread running its old news

 

[Shantanu]

I think on same topic already a thread running its old news

Kindly use report button for such incidents.
Provide link of other thread. I will merge both thread.

Apologies for late revert.