Micromax Mobile is title sponsor for Emotional Atyachaar 3


7 Apr 2011
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UTV Bindass, the youth channel from UTV Global Broadcasting, is gearing up to launch the third season of its flagship yet notorious relationship reality show Emotional Atyachaar.

The show will be aired every Friday at 7 pm, starting 10 June. The channel has also roped in Micromax Mobile as the title sponsor for the show.The channel said that in the third season, it will be showing the research and attention that goes into the selection process of the cases that finally make it to Emotional Atyachaar.

“The audiences will now be able to witness and appreciate the gruelling process of selecting each story that makes it to the show. Showcasing this process will bring a certain amount of depth to the show while making the audiences aware of what goes behind making an episode of EA happen,” UTV Bindass said in a statement.
The show is going to be produced again by UTV Television.
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