prasad1979
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- 29 Nov 2012
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This month, Mint Newspaper has put forth an excellent series of 3 articles on state of public broadcaster Doordarshan. Series deals with Doordarshan's struggle to stay relevant to its target audience & outdated technology.
Article headline & links reproduced below -
There is technological and programming mismatch between viewers’ needs and Doordarshan’s output
Read more at: Prasar Bharati: Programme, demand mismatch - Livemint
To access the kind of programming they need, some viewers at bottom of the pyramid bypass govt broadcaster
Read more at: How public broadcasting is missing its audience - Livemint
Today, Doordarshan is a broadcaster without resources; it can’t be made relevant without fixing that
Read more at: Prasar Bharati: Where is the money for programming? - Livemint
Article headline & links reproduced below -
There is technological and programming mismatch between viewers’ needs and Doordarshan’s output
Read more at: Prasar Bharati: Programme, demand mismatch - Livemint
To access the kind of programming they need, some viewers at bottom of the pyramid bypass govt broadcaster
Read more at: How public broadcasting is missing its audience - Livemint
Today, Doordarshan is a broadcaster without resources; it can’t be made relevant without fixing that
Read more at: Prasar Bharati: Where is the money for programming? - Livemint
