If a broadcaster can pay 22,000 crore for BCCI then they could surely pay 16 crore for DDFD mpeg 2 slot. But they choose not to do so its their intention. So it's does not matter whether it's 5 lakh or 50 crore they will not come
There are 11 or 12 companies identified/permitted to produce/sell iCAS enabled STB. those STBs will be restricted like any other DTH to NOT to allow any other satellite FTA can be watched. So it's a dilemma to go for it or not. With TRAIs rules, ONLY FTA can be FTA on dd free dish. So.. these mpeg4 will be already FTA channels available in Case band...