Dinesh jain
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Multi Screen Media (MSM) has entered into a
joint venture with BBC Worldwide to launch factual
entertainment channel BBC Earth as Sony BBC Earth in
India.
MSM will hold majority stake in the JV. “Sony BBC Earth
is a joint venture (JV) between Multi Screen Media (MSM)
and BBC Worldwide, with MSM owning the majority stake.
This partnership with BBC Worldwide gives us an
unparalleled edge in distributing factual programming to
viewers across MSM’s network in India and to sharing with
them some of the best television content ever,” MSM CEO
NP Singh said.
The channel will broadcast in HD and will be available in
Tamil, English and Hindi across India.
“We at MSM are putting together a whole new team to
scale-up this JV with BBC Worldwide. This team will
handle the programming, marketing and operations as well
as sales and distribution of the channel,” Singh added.
Earlier in April, the two companies had announced the
intention to get BBC Earth in India.
BBC Worldwide president – global markets Paul Dempsey
said, “This is a pioneering model for us. By working with
a respected local partner of the calibre of MSM we can
bring BBC Earth’s world class content to a new audience
who we know have a huge appetite for premium factual
programming.”
The formation of the JV as well as the launch of Sony
BBC Earth is subject to necessary regulatory approvals in
India, for which the process is currently underway.
MSM in JV with BBC Worldwide to launch Sony BBC Earth | TelevisionPost.com
http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/msm-to-hold-majority-stake-in-jv-with-bbc-for-sony-bbc-earth-launch-150916
joint venture with BBC Worldwide to launch factual
entertainment channel BBC Earth as Sony BBC Earth in
India.
MSM will hold majority stake in the JV. “Sony BBC Earth
is a joint venture (JV) between Multi Screen Media (MSM)
and BBC Worldwide, with MSM owning the majority stake.
This partnership with BBC Worldwide gives us an
unparalleled edge in distributing factual programming to
viewers across MSM’s network in India and to sharing with
them some of the best television content ever,” MSM CEO
NP Singh said.
The channel will broadcast in HD and will be available in
Tamil, English and Hindi across India.
“We at MSM are putting together a whole new team to
scale-up this JV with BBC Worldwide. This team will
handle the programming, marketing and operations as well
as sales and distribution of the channel,” Singh added.
Earlier in April, the two companies had announced the
intention to get BBC Earth in India.
BBC Worldwide president – global markets Paul Dempsey
said, “This is a pioneering model for us. By working with
a respected local partner of the calibre of MSM we can
bring BBC Earth’s world class content to a new audience
who we know have a huge appetite for premium factual
programming.”
The formation of the JV as well as the launch of Sony
BBC Earth is subject to necessary regulatory approvals in
India, for which the process is currently underway.
MSM in JV with BBC Worldwide to launch Sony BBC Earth | TelevisionPost.com
http://www.indiantelevision.com/television/tv-channels/factual-and-documentary/msm-to-hold-majority-stake-in-jv-with-bbc-for-sony-bbc-earth-launch-150916