MTV brings MTV Unplugged to India

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8 Jun 2011
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Gets Micromax mobiles as presenting sponsor for the internationally acclaimed music property.


After a successful stint of Coke Studio@MTV, MTV’s renowned international music property, ‘UNPLUGGED’ has hit Indian shores. The franchise that started in 1989 has in the span of more than two decades featured iconic artists right from as Eric Clapton, Paul McCartney, Mariah Carey, Nirvana, Bob Dylan, and Oasis to Katy Perry, Alicia Keys and the likes. An unrivalled listening experience that exposes the raw talent of your favourite artists, ‘Micromax MTV UNPLUGGED’ will premiere in India on 1st October 2011, Saturday @7pm.

On the launch Aditya Swamy- Channel Head, Channel Head – MTV India said, “UNPLUGGED is another initiative which shows that M will always be at the heart of MTV. Music in its purest form is when it is acoustic, pure & soulful…no remix, no electrics. The artists, the songs, the setting and even the instruments have been carefully handpicked to give a rich musical experience. UNPLUGGED will be driven by a multi media distribution and marketing program to give fans a chance to always be within arm’s reach of this unique content.”

Pratik Seal, Marketing Head – Micromax Informatics also commented, “We are delighted to be associated with MTV UNPLUGGED. This would be a great platform for the viewers to experience some of the great Indian musicians come together to perform. Our target audience has majorly been the youth and young at heart, who want innovative devices and have music as an important part of their life. We strive to cater to their needs. We have earlier come out with a phone with MTV, and with this association, we plan to strengthen our ties.”

‘Micromax MTV UNPLUGGED’ will showcase an explosion of acoustic music, behind-the-scenes and interview footage interspersed with the performances. The series’ roster runs the gamut of popular bands and singers like Indian Ocean, Rabbi Shergill, Rekha Bhardwaj, Mohit Chauhan, Susheela Raman, Advaita, Euphoria, Javed Ali, Shilpa Rao, and many more. The distinct artists featured on ‘Micromax MTV UNPLUGGED’s Indian edition will present music in the most UNPLUGGED way possible, in other words the show will have music in an unadulterated and non-tampered form so as to retain the real genre of music.
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