Thakur
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MUMBAI:Continuing its winning
streak after launching yet another
successful season of Nano Drive
with MTV and clocking in over 11
million visits on its website, iconic
youth brand,MTV,is all
set to wow its online audiences further with
three exciting new shows on the web. Starting
with a return of the extremely popular show
CEAT MTV Chase The Monsoon which gets into
gear from August 6th 2014, the brand is
adding two new shows to its ever increasing
kitty of web only content – Philips MTV
Bachelor Pad and MTV The look. All these
shows, along with being showcased on MTV’s
website www.mtv.in.com will also be promoted
extensively through dedicated Facebook fan
pages and MTV’s vast social media presence
with a reach of over 27 million.
MTV has always been ahead of the curve when
it comes to web content as it has been
creating successful digital branded content for
the last four years. MTV long ago understood
that as content becomes more and more
platform agnostic, advertising on secondary
platforms is becoming a little redundant.
People don't want to sit through an ad before
the video begins, especially if they’re are on a
laptop/tab or mobile phone. But the evolution
of video consumption has also lead to a lot
happening in the video advertising space. And
MTV is clearly leading the digital branded
content surge in India with a host of
innovative shows targeting different segments
of audiences.
Announcing the launch, Eklavya Bhattacharya,
Head of Digital, MTV India said, “Digital
branded content is something we started
nearly 4 years back and now we are working
with a lot of brands and partners. We are
really excited about the launch of 3 such
properties and each is a unique format. We
have always focused on offering a mix of good
programming content to our digital viewers
and this time it’s no different. MTV The Look
can broadly be called a style show for hair
care, CEAT MTV Chase the Monsoon is pretty
much the future of reality shows and with
Philips MTV Bachelor Pad, we are
experimenting with fiction on the web.”
MTV is all set to race after the monsoon again
with the second edition of MTV CEAT Chase the
Monsoon about to take off. The show is about
an ultimate test for 4 teams of 8 Riders, who
will be riding through some of the harshest
conditions through the most challenging roads.
This year’s journey takes the riders from the
driest place of the country, Kutch to the
wettest place in the country- Cheerapunji. With
a central involvement of social media and skills
and determination pushed to the absolute
limit, MTV CEAT Chase the Monsoon is sure to
keep fans exhilarated!
MTV has got men all figured out in a fun,
fiction show about five goofy roommates
battling the basics through Philips MTV
Bachelor Pad. The series made up of 16
webisodes takes views on a journey through
the lives of five youngsters living in a cool
bachelor pad in Mumbai. The show focuses on
how they live their lives and the issues with
the city. With the promise of appealing to
millions of youth making a living in the metros,
this show is one to look forward for!
And for the audience who have always been
ahead of the style curve, Philips MTV The Look
is a property that keeps their hair woes at bay
with no effort at all. MTV is making bad hair
days an urban legend. Exclusively for the
ladies, MTV The Look, in association with
Philips, will have short webisodes centered on
women’s hairstyles and help them get the
perfect hair-do. The show will be especially the
one to look out for the millions of fashion
savvy MTV fans.
With the latest arsenal of digital content, MTV
is all set to keep the monsoon blues at bay and
bring limitless hours of exhilaration,
entertainment and glam to all their fans across
genres and demographics! http://www.indiantelevision.com/television/tv-channels/music-and-youth/mtv-launches-3-new-digital-branded-content-properties-140806
streak after launching yet another
successful season of Nano Drive
with MTV and clocking in over 11
million visits on its website, iconic
youth brand,MTV,is all
set to wow its online audiences further with
three exciting new shows on the web. Starting
with a return of the extremely popular show
CEAT MTV Chase The Monsoon which gets into
gear from August 6th 2014, the brand is
adding two new shows to its ever increasing
kitty of web only content – Philips MTV
Bachelor Pad and MTV The look. All these
shows, along with being showcased on MTV’s
website www.mtv.in.com will also be promoted
extensively through dedicated Facebook fan
pages and MTV’s vast social media presence
with a reach of over 27 million.
MTV has always been ahead of the curve when
it comes to web content as it has been
creating successful digital branded content for
the last four years. MTV long ago understood
that as content becomes more and more
platform agnostic, advertising on secondary
platforms is becoming a little redundant.
People don't want to sit through an ad before
the video begins, especially if they’re are on a
laptop/tab or mobile phone. But the evolution
of video consumption has also lead to a lot
happening in the video advertising space. And
MTV is clearly leading the digital branded
content surge in India with a host of
innovative shows targeting different segments
of audiences.
Announcing the launch, Eklavya Bhattacharya,
Head of Digital, MTV India said, “Digital
branded content is something we started
nearly 4 years back and now we are working
with a lot of brands and partners. We are
really excited about the launch of 3 such
properties and each is a unique format. We
have always focused on offering a mix of good
programming content to our digital viewers
and this time it’s no different. MTV The Look
can broadly be called a style show for hair
care, CEAT MTV Chase the Monsoon is pretty
much the future of reality shows and with
Philips MTV Bachelor Pad, we are
experimenting with fiction on the web.”
MTV is all set to race after the monsoon again
with the second edition of MTV CEAT Chase the
Monsoon about to take off. The show is about
an ultimate test for 4 teams of 8 Riders, who
will be riding through some of the harshest
conditions through the most challenging roads.
This year’s journey takes the riders from the
driest place of the country, Kutch to the
wettest place in the country- Cheerapunji. With
a central involvement of social media and skills
and determination pushed to the absolute
limit, MTV CEAT Chase the Monsoon is sure to
keep fans exhilarated!
MTV has got men all figured out in a fun,
fiction show about five goofy roommates
battling the basics through Philips MTV
Bachelor Pad. The series made up of 16
webisodes takes views on a journey through
the lives of five youngsters living in a cool
bachelor pad in Mumbai. The show focuses on
how they live their lives and the issues with
the city. With the promise of appealing to
millions of youth making a living in the metros,
this show is one to look forward for!
And for the audience who have always been
ahead of the style curve, Philips MTV The Look
is a property that keeps their hair woes at bay
with no effort at all. MTV is making bad hair
days an urban legend. Exclusively for the
ladies, MTV The Look, in association with
Philips, will have short webisodes centered on
women’s hairstyles and help them get the
perfect hair-do. The show will be especially the
one to look out for the millions of fashion
savvy MTV fans.
With the latest arsenal of digital content, MTV
is all set to keep the monsoon blues at bay and
bring limitless hours of exhilaration,
entertainment and glam to all their fans across
genres and demographics! http://www.indiantelevision.com/television/tv-channels/music-and-youth/mtv-launches-3-new-digital-branded-content-properties-140806
