abhishek
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the Family Planning 2020 summit in London, Viacom18 announced its intention to launch MTVNISHEDH, a localised format of the critically and commercially acclaimed drama series MTV Shuga, in India. The summit, which was co-hosted by UK Dept. for International Development and UN Population Fund, in association with USAID and Global Affairs Canada, saw Viacom International Media Networks (VIMN) announce its plans to expand MTV SHUGA with two new localised versions in India and Egypt by 2020.
At the heart of it, MTV NISHEDH will be the centrepiece of a MTV Shuga styled mass media behaviour change campaign in India, aimed at increasing knowledge and generating positive attitude towards contraceptive use, gender violence, HIV prevention and child abuse. MTV Staying Alive Foundation had pioneered MTV Shuga, its most successful behaviour change campaign till date, in Nairobi, Kenya in 2009 with a long-running drama TV series and multimedia campaign that follows the lives of young people on the African continent.
MTV Staying Alive Foundation & Viacom18 to bring MTV Shuga with localised content in 2018
the Family Planning 2020 summit in London, Viacom18 announced its intention to launch MTVNISHEDH, a localised format of the critically and commercially acclaimed drama series MTV Shuga, in India. The summit, which was co-hosted by UK Dept. for International Development and UN Population Fund, in association with USAID and Global Affairs Canada, saw Viacom International Media Networks (VIMN) announce its plans to expand MTV SHUGA with two new localised versions in India and Egypt by 2020.
At the heart of it, MTV NISHEDH will be the centrepiece of a MTV Shuga styled mass media behaviour change campaign in India, aimed at increasing knowledge and generating positive attitude towards contraceptive use, gender violence, HIV prevention and child abuse. MTV Staying Alive Foundation had pioneered MTV Shuga, its most successful behaviour change campaign till date, in Nairobi, Kenya in 2009 with a long-running drama TV series and multimedia campaign that follows the lives of young people on the African continent.
MTV Staying Alive Foundation & Viacom18 to bring MTV Shuga with localised content in 2018
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