MTV Beats increases share in music genre to 21% as it turns 5


21 Jun 2013
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Hindi music channel MTV Beats maintained the top position in the genre consistently with an average weekly time spent of 28 minutes per viewer. The channel garnered a total of 370 million viewers along with a total of more than 120 billion viewing minutes, further improving its genre share to 21 per cent as compared to 17 per cent the previous year.

The popular show "Dil Beats Lockdown Love" witnessed a cumulative reach of 38.7 million viewers with a total of more than three lakh viewing minutes, shared the channel.This year MTV Beat completes five years since its launch. The channel has launched a month-long interactive campaign to celebrate its anniversary. It has launched a series of contests hosted by singer and pop icon Dhvani Bhanushali.

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