Niraj Rathod
Member
- Joined
- 29 Oct 2011
- Messages
- 1,173
- Reaction score
- 522
MTV India is continuing its experiment with music. After Coke Studio and MTV Unplugged, the channel is now gearing up to launch a one of its kind show, wherein the music will be created from the sounds from everyday life.
The show, Sound Trippin, will premiere on 14 April at 8.30 pm band. This is for the first time that MTV is launching a show at this time band.
The show is in partnership with unconventional music director, Sneha Khanwalkar. An original home grown format, conceptualised and owned by MTV, Sound Trippin will showcase Khanwalkar’s talent to capture sounds at every place she visits and the idiosyncrasies in the culture and music of that place.
MTV India EVP and business head Aditya Swamy said, “Music experiments excite us at MTV. This time it is about exploring a new way of making music. We live in urban jungle and in this show we will capture all the noise to create music. The 10 episodic series will making of 10 original songs.”
The channel has roped in Intel as the title sponsor while Woodland and Tata Docomo has joined as associate sponsors.
Khanwalkar, who is best known for her score in films like Oye Lucky! Lucky Oye! and Love s#x aur Dhoka, is born and brought up in Indore and trained in Hindustani classical music. She travelled through the rural parts of North India to pick and learn various musical tunes to combine and create musical magic for the movie. Sneha has an inquisitive approach towards making music
The show, Sound Trippin, will premiere on 14 April at 8.30 pm band. This is for the first time that MTV is launching a show at this time band.
The show is in partnership with unconventional music director, Sneha Khanwalkar. An original home grown format, conceptualised and owned by MTV, Sound Trippin will showcase Khanwalkar’s talent to capture sounds at every place she visits and the idiosyncrasies in the culture and music of that place.
MTV India EVP and business head Aditya Swamy said, “Music experiments excite us at MTV. This time it is about exploring a new way of making music. We live in urban jungle and in this show we will capture all the noise to create music. The 10 episodic series will making of 10 original songs.”
The channel has roped in Intel as the title sponsor while Woodland and Tata Docomo has joined as associate sponsors.
Khanwalkar, who is best known for her score in films like Oye Lucky! Lucky Oye! and Love s#x aur Dhoka, is born and brought up in Indore and trained in Hindustani classical music. She travelled through the rural parts of North India to pick and learn various musical tunes to combine and create musical magic for the movie. Sneha has an inquisitive approach towards making music
