Thakur
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Multi Screen Media Private Limited (MSM) is now Sony Pictures Networks India Private Limited (SPN).
“After 20 years of successfully experimenting with many firsts including redefining how cinema and cricket are viewed on Indian television, Multi Screen Media (MSM) has renamed itself as Sony Pictures Networks India (SPN). “
“The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony Parentage. Naturally, we are guided by a new wave of optimism as we set forth on a journey of exploring new vistas of entertainment. “
“Our focus will remain on becoming the first choice in television and digital entertainment in the country.” Said NP Singh, CEO, Sony Pictures Networks India on the change.
Singh,talks about the significance behind the name change as well as the direction of SPN as it steers into the future in a video as below
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Multi Screen Media (MSM) is now Sony Pictures Networks India (SPN)
The rebranding was announced earlier but as the company was awaiting due approvals, the network continued to operate as MSM. From today (14 December, 2015) the network will use its new identity. SPN India will be a division of Sony Pictures Entertainment.
http://www.indiantelevision.com/television/tv-channels/gecs/msm-officially-renamed-as-sony-pictures-networks-india-151214
MSM is now Sony Pictures Networks India | TelevisionPost.com
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