so does shows like tu suraj,ye hai mohabbatein,naamkaran,ishqbaaz meet them? all have started with that nayi soch thing but turned into whole saas bahu drama.
all things finally come at ratings bro & accordingly on ad rates. STAR is the one who started this whole saas bahu drama thing.now they're looking to take it back as there competitor colors is getting good ratings due to such shows. this tagline & other things are just based on hypothesis.
we must accept that there is no Indian show which remains content wise strong. the mass audience who likes such serials is not going to change in day.it is going to take time. that's the main reason behind Zindagi channel's failure. unfortunately I feel same may happen with discovery jeet.
i feel only web series are evolving content wise in india.