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Sports broadcaster Neo Sports Broadcast is planning to launch its own subscription-based over-the-top (OTT) platform in 2016 that will cater to niche audiences, a senior company official said.
The company is also open to aligning with a bigger brand for the OTT platform. “We are coming up with an OTT platform very soon. We will either align with a bigger platform or launch our own platform.
It will be focused on building niche sports communities,” Neo Sports Broadcast Network EVP of programming Mautik Tolia said.
“It will be a subscription-driven model. We are going to target the niche premium segment, which has the capacity to pay,” he added.
The OTT platform will be under Neo Sports brand name.
It is expected to launch in mid-2016.
“There will be the umbrella of Neo Sports and then there will be smaller sections within that brand which will focus on specific sports,” he stated.
The OTT platform will offer all the sports in premium lifestyle category. However, the content offering on the OTT platform will be different from that on TV channels.
“What you will see on Neo Sports or Neo Prime is only the pick of those sports, whereas on the OTT platform you will have sport-specific channels which we will eventually build,” he noted.
It will feature sports that have decent following in India.
“We will be looking at developing sports in pockets. India is a diverse market and there are enthusiasts for different sports,” he said.
The main event of the key properties will air on the TV channel, whereas other events that the sportscaster is not able to offer on TV will be offered on the OTT platform.
“With digital, we will be able to offer more content to our audiences which we were not able to do on TV.
There is a huge opportunity,” he contended. Star Sports, the big daddy of Indian sports broadcasting, already has an OTT platform in starsports.com.
Sony Pictures Networks India had launched Liv Sports, which has since been amalgamated into its video-on-demand (VoD) service Sony Liv.
Ten Sports has an online destination called tensports.com.
On the broadcast side, Neo is positioning itself as a premium niche sportscaster that wants to lead a profitable existence.
To reach that goal, it is not chasing big properties to keep its costs under control even if it means having a meagre topline.
Read more at:
http://www.televisionpost.com/television/neo-sports-plans-to-launch-ott-service-in-2016/
The company is also open to aligning with a bigger brand for the OTT platform. “We are coming up with an OTT platform very soon. We will either align with a bigger platform or launch our own platform.
It will be focused on building niche sports communities,” Neo Sports Broadcast Network EVP of programming Mautik Tolia said.
“It will be a subscription-driven model. We are going to target the niche premium segment, which has the capacity to pay,” he added.
The OTT platform will be under Neo Sports brand name.
It is expected to launch in mid-2016.
“There will be the umbrella of Neo Sports and then there will be smaller sections within that brand which will focus on specific sports,” he stated.
The OTT platform will offer all the sports in premium lifestyle category. However, the content offering on the OTT platform will be different from that on TV channels.
“What you will see on Neo Sports or Neo Prime is only the pick of those sports, whereas on the OTT platform you will have sport-specific channels which we will eventually build,” he noted.
It will feature sports that have decent following in India.
“We will be looking at developing sports in pockets. India is a diverse market and there are enthusiasts for different sports,” he said.
The main event of the key properties will air on the TV channel, whereas other events that the sportscaster is not able to offer on TV will be offered on the OTT platform.
“With digital, we will be able to offer more content to our audiences which we were not able to do on TV.
There is a huge opportunity,” he contended. Star Sports, the big daddy of Indian sports broadcasting, already has an OTT platform in starsports.com.
Sony Pictures Networks India had launched Liv Sports, which has since been amalgamated into its video-on-demand (VoD) service Sony Liv.
Ten Sports has an online destination called tensports.com.
On the broadcast side, Neo is positioning itself as a premium niche sportscaster that wants to lead a profitable existence.
To reach that goal, it is not chasing big properties to keep its costs under control even if it means having a meagre topline.
Read more at:
http://www.televisionpost.com/television/neo-sports-plans-to-launch-ott-service-in-2016/
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