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New Delhi: Buoyed by the success of private sports leagues in India, state broadcaster Doordarshan is planning to enter the business with not one but three different leagues—in basketball, tackle football (a modified form of American football) and kabaddi.
These properties, to be launched in a couple of months’ time, will be university sports leagues, played among students from various universities/colleges across the country.
Doordarshan has already initiated talks with an American company (which has expertise in the university sports sector), said Supriya Sahu, director general at Doordarshan, without divulging details about the company.
The idea, Sahu said, is to develop a public-private partnership in a bid to put in place a structure for university sports—beginning with the aforementioned sports and later expanding the format to others.
“DD Sports is in the process of reinvigorating the content of the channel and rebranding it to make it relevant for its target audience. Sports leagues are major content differentiators in the genre. It sees potential in university sports,” she said.
Once the leagues are in place, the plan is to air the zonal matches on the regional channels of Doordarshan and the finals on DD National. “However, all the matches will be aired on DD Sports. The leagues will be launched with a strategic publicity and promotion plan which includes cross-channel, print, radio and outdoor publicity,” said Sahu.
Things may be changing with the presence of several sports leagues in the private sector. Besides, university leagues may have a dual benefit. First, these may help Doordarshan attract eyeballs and get audiences to watch non-cricket sports. Second, these may provide a platform to budding players.
Doordarshan plans to launch sports leagues
These properties, to be launched in a couple of months’ time, will be university sports leagues, played among students from various universities/colleges across the country.
Doordarshan has already initiated talks with an American company (which has expertise in the university sports sector), said Supriya Sahu, director general at Doordarshan, without divulging details about the company.
The idea, Sahu said, is to develop a public-private partnership in a bid to put in place a structure for university sports—beginning with the aforementioned sports and later expanding the format to others.
“DD Sports is in the process of reinvigorating the content of the channel and rebranding it to make it relevant for its target audience. Sports leagues are major content differentiators in the genre. It sees potential in university sports,” she said.
Once the leagues are in place, the plan is to air the zonal matches on the regional channels of Doordarshan and the finals on DD National. “However, all the matches will be aired on DD Sports. The leagues will be launched with a strategic publicity and promotion plan which includes cross-channel, print, radio and outdoor publicity,” said Sahu.
Things may be changing with the presence of several sports leagues in the private sector. Besides, university leagues may have a dual benefit. First, these may help Doordarshan attract eyeballs and get audiences to watch non-cricket sports. Second, these may provide a platform to budding players.
Doordarshan plans to launch sports leagues
D arun prabha is pending since last 2 yrs :shut
