MUMBAI: The action has heightened in March on Colors Infinity with the seventh season of ‘Shark Tank’.
Following the premiere of the most-watched show on Colors Infinity, the channel has embarked on a 360-degree marketing campaign to promote the latest season of the show.
Colors Infinity has partnered several forums such as LetsIgnite, a US–India start-up forum, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also tied up with Nasscom initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert roundtables, corporate tours and networking sessions with many successful entrepreneurs from emerging unicorns.
The channel has also roped in a co-working office space provider, Awfis, as a strategic partner. Helping young and inexperienced entrepreneurs polish themselves and be ‘Pitch Ready’, Colors Infinity, in association with Forbes India, will run a digital contest that gives select lucky winners not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui but also a tête-à-tête with acclaimed venture capitalists.
http://www.televisionpost.com/television/colors-infinity-announces-shark-tank-initiative/