Where is Zee Cafe heading to even before TRAI Tariff Order fully comes into effect? It is airing 15 or 20 year old prank or funny video shows all day. Apart from this there is a low budget in house chat show and some unknown boring cooking show on air. This channel used to air so many latest shows one year back and was number 1 in BARC ratings but since then there has been steep downslide. I guess soon it will be shut down, this channel is just like Jeet, Turbo, etc. which r there just to make bouquet bulkier.
Zee promoters r in debt and looks like they r not willing to invest more in certain business segments like premium english channels or dth business. Zee entered into first outpul deal with Sony for movies sometime back but &Flix and &Prive did not achieve success thru that. &Prive airs nice contemporary and impactful movies but there is hardly any audience for mature, alternate content. &Prive is the only one airing such movies now along with MN+ , Le Plex was shutdown and Star Movies Select is showing more mainstream flicks nowadays. Days r numbered for &Prive too, Zee can't even make it a 2nd English Movie Channel as even it's flagship counterpart &Flix is at bottom of charts