New VOD channel to launch in India

[shawl_who]

Hollywood studio, Warner Bros and Indian company Lukup Media have announced that they have come together to launch a new video on demand channel in India. The channel is expected to launch in February and will feature some of the biggest films coming under Warner Bros.

The service will be called Lukup Player. Kallol Borah, chief executive officer, Lukup Media said, “We are very happy to partner Warner Bros and bring a wide selection of popular and new movies and TV shows which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV programme guide, pay for them and view them at a time of their choice.”

Warner Bros also noted that Indian viewers will be able to choose from a variety of movies coming under the company’s catalog. Chris Dyde, senior vice president, international licensee markets, Warner Bros Home Entertainment Group said, “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros’ digital strategy and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India”.

New VOD channel to launch in India - NexTV Asia

 

[TechFreak]

Airtel will be the first DTH to add this :lol

 

[Rushil]

Chances in Tata Sky Also High :lol

 

[shawl_who]

:lol, yeah ADTV might be itching to add this.

 

[SUNIEL]

Feb 2015?

 

[shawl_who]

Feb 2014

Actually, its a Jan 2014 article, but I think it was never posted on DDF.