I think the channel was launched in hurry. Don't know why it was done so. Though they promote the channel on various platforms the channel is yet to reach the masses. The channel missed to make a spot on any DTH platforms on the launch day even though the deal was done. Their website is still under construction which is a huge disappointment. The social media handles are new and yet to be established. The content quality of the channel is also not promising. Graphics is below par. The channel misses the charm of a satellite channel. Overall I'm disappointed with the launch of News Malayalam 24x7. It will be a huge challenge for the channel to improve from now and seal a good spot in the market.