Thakur
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MUMBAI:With changing times,researchers want
to know more than what people are watching on their TV screens. They now want to know
what people are viewing, on the go.Nielsen, a
research company, has announced a
partnership with social media giant Facebook
to know what TV viewers are watching on their
tablets and other mobile devices. The agency
currently tracks TV viewing habits through
peoplemeters.
By the end of this year, Facebook will send
aggregated data on the age and gender of users
watching TV shows on their smartphones and
tablets to the research agency. Facebook is
said to have been working with Nielsen under
strong privacy principles.
In the past, Facebook had came under much
criticism for a research activity it had
conducted in 2012 on anonymous users by
modulating the user feed to elicit certain types
of emotions from them. Nielsen to track TV viewership on mobile devices through FB | Indian Television Dot Com
to know more than what people are watching on their TV screens. They now want to know
what people are viewing, on the go.Nielsen, a
research company, has announced a
partnership with social media giant Facebook
to know what TV viewers are watching on their
tablets and other mobile devices. The agency
currently tracks TV viewing habits through
peoplemeters.
By the end of this year, Facebook will send
aggregated data on the age and gender of users
watching TV shows on their smartphones and
tablets to the research agency. Facebook is
said to have been working with Nielsen under
strong privacy principles.
In the past, Facebook had came under much
criticism for a research activity it had
conducted in 2012 on anonymous users by
modulating the user feed to elicit certain types
of emotions from them. Nielsen to track TV viewership on mobile devices through FB | Indian Television Dot Com
