Odisha-based GECs to air award ceremonies this Christmas

[SarFa]

KOLKATA: It’s time to be merry and
to make the family gathering more
entertaining, Odisha-based general
entertainment channels (GEC) Sarthak
TV and Tarang TV, will be airing
award ceremonies.

Sarthak TV viewers will get to see
their favourite stars on ‘Sarthak TV
Pariwar Mahamilan’, which will be
aired at 7pm on 25 December;
meanwhile Tarang TV will also air a
similar programme, ‘Tarang Parivaar
Award 2014’ at the same time.

Both the channels have pulled up
their socks to give a tough
competition to each other, feels a
media watcher. “It is a first of a kind
for Odisha television industry which
is airing award ceremonies on the
same time to keep the ante up,” he
said.

“It’s imperative to mention that some
of Sarthak TV’s mega serials have
been ruling the prime time band and
at times have even surpassed the
national leader, Star Plus, in the
state,” said Sarthak Entertainment
Group marketing manager Debi
Prasad Padhi and added, “We are
taking a notch up with the award
show wherein the Odiya audience
can enjoy with the artists who have
been ruling their hearts.”

Indiantelevision.com | Indian Television Dot Com | Odisha-based GECs to air award ceremonies this Christmas