Thakur
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MUMBAI: Ringing in its first birthday, sub-culture music channel Pepsi MTV Indies, in association with the network’s brand solution arm Integrated Network Solutions’ (INS) Live Viacom18, has created a new IP called ‘Spiro’.
The first edition of ‘Spiro: An MTV Indies Takeover’ will be held in Mumbai from 1 to 4 April. The event will be a celebration of the world of subcultures through music, comedy, and cinema as ‘#IndiesTurnsOne’.
For the first four days of April, ‘Spiro’ will take over the city of Mumbai with multiple events across music, comedy, and film. Beginning at extreme ends of the city, the event will weave its way towards the centre, showcasing the best of contemporary indie culture along the way.
It will culminate in a day-long cultural takeover of Mehboob Studios, Bandra, featuring film screenings, stand-up acts, and a line-up of musicians including the headlining act, Grammy-nominated electronica producer Pretty Lights.
MTV and Pepsi MTV Indies EVP and business head Aditya Swamy said, “Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that.
The world of sub-cultures is exploding and we are excited to be right at the heart of it, firing up this revolution.” Early bird tickets for the event will go live from 3 March 2015 on Meraevents.com.
In less than two years, Live Viacom18 has created close to 13 large-format properties in the music and entertainment space engaging fans across its 207 on-ground events.
INS SVP and business head Jaideep Singh added, “With the launch of Spiro, we have moved into the indie music space which is coming of age with huge interest among the youth.
It aims to connect our audience from across diverse music and cultural genres. Announcement of Pretty Lights is an indicator of the kind of line-up that we will have on Spiro, which will amaze our young music fans.
This is our first big step in the indie music space and we are sure that consumers would love the line-up and the experience on ground around the music.”
Pepsi MTV Indies is associated with Radio One for an exclusive weekly indie music show, with Blue Frog for a monthly indie showcase ‘Ribbit’, as well as other live concert and festival partnerships.
Read more at:
http://www.televisionpost.com/television/pepsi-mtv-indies-and-ins-launch-indie-event-spiro/
The first edition of ‘Spiro: An MTV Indies Takeover’ will be held in Mumbai from 1 to 4 April. The event will be a celebration of the world of subcultures through music, comedy, and cinema as ‘#IndiesTurnsOne’.
For the first four days of April, ‘Spiro’ will take over the city of Mumbai with multiple events across music, comedy, and film. Beginning at extreme ends of the city, the event will weave its way towards the centre, showcasing the best of contemporary indie culture along the way.
It will culminate in a day-long cultural takeover of Mehboob Studios, Bandra, featuring film screenings, stand-up acts, and a line-up of musicians including the headlining act, Grammy-nominated electronica producer Pretty Lights.
MTV and Pepsi MTV Indies EVP and business head Aditya Swamy said, “Our goal is to connect all our platforms seamlessly and this is an opportunity for us to do just that.
The world of sub-cultures is exploding and we are excited to be right at the heart of it, firing up this revolution.” Early bird tickets for the event will go live from 3 March 2015 on Meraevents.com.
In less than two years, Live Viacom18 has created close to 13 large-format properties in the music and entertainment space engaging fans across its 207 on-ground events.
INS SVP and business head Jaideep Singh added, “With the launch of Spiro, we have moved into the indie music space which is coming of age with huge interest among the youth.
It aims to connect our audience from across diverse music and cultural genres. Announcement of Pretty Lights is an indicator of the kind of line-up that we will have on Spiro, which will amaze our young music fans.
This is our first big step in the indie music space and we are sure that consumers would love the line-up and the experience on ground around the music.”
Pepsi MTV Indies is associated with Radio One for an exclusive weekly indie music show, with Blue Frog for a monthly indie showcase ‘Ribbit’, as well as other live concert and festival partnerships.
Read more at:
http://www.televisionpost.com/television/pepsi-mtv-indies-and-ins-launch-indie-event-spiro/
