"Play In ACTIVE" Channel Launching i.e 7th March.

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Dish TV, Visiware enter into partnership for gaming channel

MUMBAI: In a bid to make TV the new
playground, direct-to-home (DTH) company Dish
TV has joined hands with Visiware International,
the world leader in interactive games for TV.


As part of the deal, Playin’TV, Visiware’s flagship
gaming channel broadcast on 40+ networks
worldwide, will now be on the Dish TV platform.


Visiware International and Dish TV started their
partnership in 2007, with the launch of Minikids
TV, a range of edutainment interactive TV games
targeting 2–5-year-old children. Now, with
Playin’TV, Dish TV subscribers will have access
to a rich international gaming experience with a
selection of games for the whole family—boys
and girls from 8 to 12 years, teens from 13 to 20
years, and for those over 20.



Compatible on all set-top boxes (STBs) and
available 24/7 for a monthly subscription,
Playin’TV is easily accessible through Channel
No. 521 and doesn’t require any additional
equipment apart from the existing STB and the
remote control.


The portal offers a selection of 20 games split
up into four genres. Each category proposes five
different games selected out of a 300-game
catalogue:


Action titles with hundreds of levels to
conquer
Cards with classics such as Solitaire and
FreeCell,
Brain Teasers with mind-boggling thinking
references,
Sports with games like football and cricket
among others.


Dish TV CEO Arun
Kapoor said, “Dish TV
being the pioneer and
market leader believes
innovation is the key to
our brand and
technology plays a vital
role in our innovative
activities. Gaming over
the years has evolved as a phenomenon in India.


Individuals across ages groups and especially
kids and young adults indulge in this
entertainment via different channels be it XBOX,
PlayStation, Nintendo, etc. Dish TV’s intent is to
reach out to the masses by maximising the
entertainment and edutainment experience via
one platform and channel. We are pleased to join
hands with Visiware International for launching
Playin ’TV on the Dish TV platform and I’m sure
this breakthrough service will surely add to their
element of delight.”



“After launching Minikids
TV in 2007, we are happy
to partner with Dish TV
again to launch this
exciting and innovative
product on the Indian
market. Dish TV
subscribers will be
delighted with Playin‘TV, since the service is an
affordable and easy-to-control entertainment for
the whole family to gather around,” said Visiware
COO Frederic Fellague.


Dish TV subscribers can subscribe to this game
service at Rs 50 per month by giving a missed
call on 1800 270 0558.


Dish TV, Visiware enter into partnership for gaming channel | TelevisionPost.com
 
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