POGO and Boost Celebrate Chhota Bheem Badaa Birthday


22 Mar 2011
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POGO and Boost joined forces to make kids' wishes come true this month with the Chhota Bheem BADAA Birthday contest, which received over 170,000 entries in just four weeks.

Coinciding with the popular hero's birthday celebration on May 1, four major prize winners enjoyed a money-can't-buy experience which included an all expenses paid party for their friends and family and a personalized visit by Chhota Bheem himself at the kids' homes. Other prizes included iPods, music systems, and mobile phones.

Rohit Sarma, Executive Director, Network Ad-sales, South Asia, Turner International India said, "POGO is known for its innovative promotional campaigns that truly engage kids by taking the experience beyond TV. Chhota Bheem is a huge favourite amongst our POGO viewers and we were delighted to partner with Boost on the Chhota Bheem BADAA Birthday campaign. Both Boost and Chhota Bheem stand for energy and stamina, so the partnership was a natural fit."

The Chhota Bheem on-air birthday party on May 1 will kick off at 9:30 a.m. with special back to back episodes followed by the Indian television premiere of Chhota Bheem movie IV - Chhota Bheem - Journey to Petra at 12 noon. The party continues with the telecast of some of the best adventures of Chhota Bheem and his team.

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