Thakur
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MUMBAI: Legacy brands like National Geographic Channels (NGC) are faced with a disruptive media environment. To survive they need to actualise the power of their brand.
This is important because viewer consumption habits have changed dramatically in the past few years. In this scenario, the brand plays a more significant role than ever before. Today one has a scene where a hurricane of content is crashing into homes.
NGC US president, original programming, production Tim Pastore made all these statements while delivering a keynote at MipDoc in Cannes, France. “If content is king, the brand is the castle. Kings come and go; the castle stays. We’re in 2015, and 50 per cent of viewers are doing something else while watching TV”.
Therefore, social media is critical. National Geographic has 50 million fans on social media.
Read more at:
http://www.televisionpost.com/television/power-of-brand-is-important-in-todays-world-ngc-prez-tim-pastore/
This is important because viewer consumption habits have changed dramatically in the past few years. In this scenario, the brand plays a more significant role than ever before. Today one has a scene where a hurricane of content is crashing into homes.
NGC US president, original programming, production Tim Pastore made all these statements while delivering a keynote at MipDoc in Cannes, France. “If content is king, the brand is the castle. Kings come and go; the castle stays. We’re in 2015, and 50 per cent of viewers are doing something else while watching TV”.
Therefore, social media is critical. National Geographic has 50 million fans on social media.
Read more at:
http://www.televisionpost.com/television/power-of-brand-is-important-in-todays-world-ngc-prez-tim-pastore/
