Vivek.d2h
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Entertainment company Zee Group and multiplex owner PVR is taking content to new platforms including big screens and digital formats. The objective of this initiative is to provide content on multiple platforms for viewers to consume at their convenience.
“Our aim is to revive theatre by providing not just the physical infrastructure but also make theatrical content available on multiple platforms (online, on-air, on-ground, in-transit) for audiences to consume at their convenience,” said Shailja Kejriwal, chief creative director for Zee Entertainment Enterprises Limited.
Moreover, Kejriwal disclosed that over the next three years, the company plans to produce over 100 plays, whose rights will rest with Zee Theatre.
“We will be screening it across platforms such as the internet, mobile, DTH, television, in-flight, at multiplexes and educational institutes, in addition to existing on-ground performances,” he added.
On the other hands, PVR has created a property called PVR Live. It showcases pre-recorded content including ballet, concerts, theatre and musicals from around the world at various PVR multiplexes.
“We have capacity and keep looking for means to monetise the same. Such services are not just niche but complement our multiplex offering. Additionally, we broadcast sourced content from across the globe during non-film hours,” stated Gautam Dutta, CEO of PVR Ltd.
In related news, PVR runs over 500 screens pan-India making it the largest multiplex operator.
PVR and Zee take content to new digital platforms
“Our aim is to revive theatre by providing not just the physical infrastructure but also make theatrical content available on multiple platforms (online, on-air, on-ground, in-transit) for audiences to consume at their convenience,” said Shailja Kejriwal, chief creative director for Zee Entertainment Enterprises Limited.
Moreover, Kejriwal disclosed that over the next three years, the company plans to produce over 100 plays, whose rights will rest with Zee Theatre.
“We will be screening it across platforms such as the internet, mobile, DTH, television, in-flight, at multiplexes and educational institutes, in addition to existing on-ground performances,” he added.
On the other hands, PVR has created a property called PVR Live. It showcases pre-recorded content including ballet, concerts, theatre and musicals from around the world at various PVR multiplexes.
“We have capacity and keep looking for means to monetise the same. Such services are not just niche but complement our multiplex offering. Additionally, we broadcast sourced content from across the globe during non-film hours,” stated Gautam Dutta, CEO of PVR Ltd.
In related news, PVR runs over 500 screens pan-India making it the largest multiplex operator.
PVR and Zee take content to new digital platforms
