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Will never happen. They have deals with sony also in fact sharing huge content when compared with Viacom 18 including Hollywood dubbed movies etc.there is a small connection but don't know what exactly it is all that we know is they airing some colors serials but etv and network18 has official connection.
some sources saying in future etv plus rebranding as colors telugu , it might be happen in future but not official now.
So doesn't mean it will be rebrand.