There were alpha tv gujarati, alpha tv Bengali, alpha tv punjabi & alpha tv telugu too. They were also owned by zee & they later took all channels in single brand zee & i don't see them coming back in near future.
NewsX has a better brand presence in Karnataka; people here barely know 'India News'. They are encashing the brand presence. Even if they start other news channels in South, they may go with NewsX branding only.
Edit: ITV Network calls this cluster of 'India News' channels as 'Hindi Heartland'. So they will use this branding only for northern part of India.
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