Regular Updates of Film Tata Sky Daily Dillagi

hrkansagara · 21 Apr 2015

dillagi ended after 13 ads so time for close of thread in next few days.

Varenya Mehta · 24 Jul 2015

TataSky Daily Recharge Advertisement Series

These 1 min advertisements were released by TataSky in April 2015.
The series is called "Tata Sky Daily Recharge Daily Dillagi"

Since 2014, TataSky has begun focusing on small towns and villages in India, and these are the markets where the demand exists. Tata Sky has introduced the 'Daily Recharge,' voucher empowering subscribers to pay only for the days they watch TV. This concept allows a minimum recharge value starting at Rs.8/-, making it the smallest denomination of recharge voucher in the television viewing sector globally.

For such a unique product the campaign also had to be innovative hence they went beyond the 30 second format of TV advertising as it would have left the consumers with a new piece of information but would have failed at engaging them. The challenge here was to amplify the everyday usage of the brand and thus the benefits associated with it.

The promise: "Daily milenge toh pyaar to hoga hi" is a simple expression of the product benefit and the brand promise.Set in a small town in Kashmir, the multiple episodes slowly unravels how the product works and intelligently amplifies the benefits of Daily Recharge, through Mannu (Prit Kamani) and Neelu (Himani Sisodiya) the protagonists of the love story.