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MUMBAI: After listing two of its companies on the stock exchanges last month, Sri Adhikari Brothers Group (SAB Group) has announced the rebranding of its corporate identity for the first time since its launch in 1985. The rebranding will come into effect around Dussehra.
The group has also announced its plan to launch a multiplatform comedy brand called HappII. Accordingly, there will be HappII for Hindi GEC, HappII-FI for digital initiative, HappII-G for on-ground events and HappII-Me for mobile audio entertainment. In addition, it is set to launch a regional youth channel, called Se7en, for the North-East.
Speaking about the rebranding, SAB Group CEO Manav Dhanda said, “In order to establish the new and the old entities in the market and synergise our look with that of the parent company, we decided to redesign the logo for the group along with each of its channels and related business verticals. Given our vision for rapid expansion, we would want to create one reference point and a spoken identity for all the three entities together. That’s how SAB Group has come into picture and will act as the umbrella brand for all three entities.”
Last month, the group announced demerger plans that concluded with the listing of two different entities on the stock exchanges—TV Vision Ltd and SAB Events & Governance Now Media Ltd. Sri Adhikari Brothers Television Network Ltd (SABTNL), the older entity, was listed 21 years ago.
TV Vision company currently owns and operates Dillagi, Dabangg TV, Maiboli, Mastiii and Dhamaal Gujarat, a youth-focused channel.
SAB Group has also ventured into film distribution and production with the youth cult film ‘Pyaar Ka Punchnama 2’ and has co-produced ‘Great Grand Masti’. It has around four projects in the pipeline until 2017.
SAB Group to unveil new brand identity around Dussehra | TelevisionPost.com
The group has also announced its plan to launch a multiplatform comedy brand called HappII. Accordingly, there will be HappII for Hindi GEC, HappII-FI for digital initiative, HappII-G for on-ground events and HappII-Me for mobile audio entertainment. In addition, it is set to launch a regional youth channel, called Se7en, for the North-East.
Speaking about the rebranding, SAB Group CEO Manav Dhanda said, “In order to establish the new and the old entities in the market and synergise our look with that of the parent company, we decided to redesign the logo for the group along with each of its channels and related business verticals. Given our vision for rapid expansion, we would want to create one reference point and a spoken identity for all the three entities together. That’s how SAB Group has come into picture and will act as the umbrella brand for all three entities.”
Last month, the group announced demerger plans that concluded with the listing of two different entities on the stock exchanges—TV Vision Ltd and SAB Events & Governance Now Media Ltd. Sri Adhikari Brothers Television Network Ltd (SABTNL), the older entity, was listed 21 years ago.
TV Vision company currently owns and operates Dillagi, Dabangg TV, Maiboli, Mastiii and Dhamaal Gujarat, a youth-focused channel.
SAB Group has also ventured into film distribution and production with the youth cult film ‘Pyaar Ka Punchnama 2’ and has co-produced ‘Great Grand Masti’. It has around four projects in the pipeline until 2017.
SAB Group to unveil new brand identity around Dussehra | TelevisionPost.com
