Vivek.d2h
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MUMBAI: Hindi GEC Sahara One has launched a new mythological ‘Behula’ in the Monday–Friday 7.30 pm slot. The channel, which is managed by Trilogic Digital Media Ltd (TDML), has recently undergone a brand refresh, and ‘Behula’ is the first show following the revamp
TDML COO Shivaani Jaisingh said, “‘Behula’ is a heartfelt show that will undoubtedly engage the audience fond of our rich mythological history and its making. Our new approach this year is to focus on the mythology and crime genres. By launching ‘Behula’ at this early primetime slot, it is our way of giving the viewers more variety. With insight-driven programming and tactics, we are working towards giving our audiences exactly what they want. Sahara One is on a strong growth path and promises spectators to be glued to the grandeur and performance that has been glorified in ‘Behula’ like no other.” ‘Behula’ is based on the Hindu mythology of Shiva Purana and Manasamangal, a genre of Bengali medieval epics. This tale marks the journey of Behula, a fearless woman who is determined to challenge her fate.’ Starring Bengali actress Payal Dey in the titular role, the show also stars Rimjhim Mitra, Chandrayee Ghosh, Kaushik Chakraborty and Rupanjana Mitra, among others. Sahara One now has a two-and-a-half-hour primetime dedicated to the mythological genre. It starts with ‘Bharat Parv’ at 7 pm, followed by ‘Behula’ at 7:30 pm and its current flagship shows—’Mata Ki Chowki’ and ‘Jai, Jai, Jai Bajarang Bali’ at 8 pm and 8:30 pm respectively
Read more at: Sahara One launches mytho series 'Behula' | TelevisionPost.com | TelevisionPost.com
http://www.indiantelevision.com/television/tv-channels/regional/sahara-one-refreshes-early-primetime-with-behula-at-730-pm-151214
TDML COO Shivaani Jaisingh said, “‘Behula’ is a heartfelt show that will undoubtedly engage the audience fond of our rich mythological history and its making. Our new approach this year is to focus on the mythology and crime genres. By launching ‘Behula’ at this early primetime slot, it is our way of giving the viewers more variety. With insight-driven programming and tactics, we are working towards giving our audiences exactly what they want. Sahara One is on a strong growth path and promises spectators to be glued to the grandeur and performance that has been glorified in ‘Behula’ like no other.” ‘Behula’ is based on the Hindu mythology of Shiva Purana and Manasamangal, a genre of Bengali medieval epics. This tale marks the journey of Behula, a fearless woman who is determined to challenge her fate.’ Starring Bengali actress Payal Dey in the titular role, the show also stars Rimjhim Mitra, Chandrayee Ghosh, Kaushik Chakraborty and Rupanjana Mitra, among others. Sahara One now has a two-and-a-half-hour primetime dedicated to the mythological genre. It starts with ‘Bharat Parv’ at 7 pm, followed by ‘Behula’ at 7:30 pm and its current flagship shows—’Mata Ki Chowki’ and ‘Jai, Jai, Jai Bajarang Bali’ at 8 pm and 8:30 pm respectively
Read more at: Sahara One launches mytho series 'Behula' | TelevisionPost.com | TelevisionPost.com
http://www.indiantelevision.com/television/tv-channels/regional/sahara-one-refreshes-early-primetime-with-behula-at-730-pm-151214
