I'm assuming you're one of the producers of the movie; welcome aboard! Currently, viewership of Zee and Colors are on top. Zee will be coming up with a new movie channel soon too. Zee already has rights of Pailwan and Kurukshetra and might not be willing to offer better rates. Colors may be a good choice for you to sell the rights. Please also make sure if colors have an inclusive OTT deal which makes them the exclusive Digital Rights holders. Voot is free and if your movie is on Voot, it will reach more audience (but it will take time). If you are only focused on TV rights, then you can go with Amazon Prime for digital rights. Amazon does its own campaigns to make sure that the movie will have more hits. And through amazon, it is quite faster to reach more people. On the other hand, if Zee offers an inclusive deal, digital rights will go to Zee5 and it is not as popular as other OTT platforms; thus digital reach of the movie will be very less.