Thakur
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- 30 Aug 2013
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MUMBAI:Brazil had a reason to cheer this FIFA World Cup season.
While it lost the big title,it was still the hub of all the excitement related to the football extravaganza.What
is interesting to note is that social media
platforms like Facebook and Twitter became
another venue where the action unfolded with
an audience comprising global fans.
The entire span of the World Cup saw a total of
672 million tweets being sent out: the highest
number, Twitter has announced so far related
to any event.
Of the 672 million tweets, a bulk of the
conversation was during the live matches. The
semi-final between Brazil and Germany saw
fans sending out more than 35.6 million tweets
—setting a new Twitter record for a single
event.
The other top four matches were Germany
versus Argentina with 32.1 million tweets. Next
was Brazil versus Chile which garnered 16.4
million tweets followed by the match between
Netherlands and Argentina receiving 14.2
million tweets. Finally it was the Brazil versus
Colombia game which got 12.4 million tweets.
Three of the top five most-tweeted moments
occurred during Brazil’s 7-1 semi-final loss to
Germany on 8 July, while the other two
moments came in during the final match. The
top five moments that generated the biggest
peaks of Twitter conversation, measured in
tweets per minute (TPM), during the entire
tournament was Germany defeating Argentina
to win the World Cup final with 6,18,725 TPM.
Next was Germany’s Sami Khedira scoring a
goal assisted by Mesut Ozil during the semi-
final versus Brazil which got 5,80,166 TPM.
Germany’s Mario Gotze scoring the winning
goal of the World Cup on 13 July generated
5,56,499 TPM. Germany’s Toni Kroos scoring
his second goal in the semi final against Brazil
was fourth in line with 5,08,601 TPM. Finally,
Toni Kroos scoring his third goal during the
same semi-final match against Brazil garnered
4,97,425 TPM. http://www.indiantelevision.com/iworld/social-media/social-media-the-stadium-for-2014-world-cup-140719
While it lost the big title,it was still the hub of all the excitement related to the football extravaganza.What
is interesting to note is that social media
platforms like Facebook and Twitter became
another venue where the action unfolded with
an audience comprising global fans.
The entire span of the World Cup saw a total of
672 million tweets being sent out: the highest
number, Twitter has announced so far related
to any event.
Of the 672 million tweets, a bulk of the
conversation was during the live matches. The
semi-final between Brazil and Germany saw
fans sending out more than 35.6 million tweets
—setting a new Twitter record for a single
event.
The other top four matches were Germany
versus Argentina with 32.1 million tweets. Next
was Brazil versus Chile which garnered 16.4
million tweets followed by the match between
Netherlands and Argentina receiving 14.2
million tweets. Finally it was the Brazil versus
Colombia game which got 12.4 million tweets.
Three of the top five most-tweeted moments
occurred during Brazil’s 7-1 semi-final loss to
Germany on 8 July, while the other two
moments came in during the final match. The
top five moments that generated the biggest
peaks of Twitter conversation, measured in
tweets per minute (TPM), during the entire
tournament was Germany defeating Argentina
to win the World Cup final with 6,18,725 TPM.
Next was Germany’s Sami Khedira scoring a
goal assisted by Mesut Ozil during the semi-
final versus Brazil which got 5,80,166 TPM.
Germany’s Mario Gotze scoring the winning
goal of the World Cup on 13 July generated
5,56,499 TPM. Germany’s Toni Kroos scoring
his second goal in the semi final against Brazil
was fourth in line with 5,08,601 TPM. Finally,
Toni Kroos scoring his third goal during the
same semi-final match against Brazil garnered
4,97,425 TPM. http://www.indiantelevision.com/iworld/social-media/social-media-the-stadium-for-2014-world-cup-140719
