Sony ESPN & Sony ESPN HD to launch on 17 jan

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dreambox.pk said:
sorry for being off-topic star may change their ugliest logo now after ESPN reborn in India

Star had an awesome logo during 1999-2000. Current logo is OKish.
Anyways I'm talking abt graphics used during matches. The graphics used by STAR currently are pathetic specially those during the World Cup. I love the graphics ESPN uses and used before.Talking specifically abt cricket, I'd say that Channel 9 Australia and Sky Sports UK have best graphics.
 
“At least two more channels are there in the pipeline and if the content demands more, we might launch more. But at this stage, we have two channels launching on 17 January and two more in the near future,” reveals ESPN India and South Asia vice president and head Ramesh Kumar.
 
In the starting month of 2016, Sony Pictures Networks’
partnership with ESPN will get active. Two co-branded
channels, Sony ESPN and Sony ESPN HD, are being
launched on 17 January. The partners also plan to launch a digital platform under Sony ESPN brand in the middle of the calendar year.

Q. Will we be seeing Sony Pictures Networks more
aggressively playing an expansionist role in India?

This is not our first effort at expanding the sports product
portfolio. We have been investing a lot in the last three
years to acquire sports rights. We have virtually become
the home of international football. Barring one or two
properties (EPL), we have everything else including UEFA
Euro 2016, 2018 FIFA World Cup, La Liga, Serie A, Copa
America, and European qualifiers. Our partnership with
ESPN to launch Sony ESPN channels and subsequently
Sony ESPN-branded digital multi-sport app will further
solidify our position as a sports network in the Indian
market.

Q. Will you bring back ESPN’s popular show ‘Sports
Center’ to India?
We have not yet firmed up plans on our sports
programming strategy. We will get into evaluation and
certainly look at it if it makes sense.

. Why are you doing away with the Sony Kix brand
while retaining Sony Six?
We did not want to have multiple sports brands in the
market. Sony Six is now a well-entrenched sports brand.
Our intent was to retain and complement that with ESPN.
Therefore, we have decided to have Sony Six and Sony
ESPN.

Q. In future, will you launch sports channels under the
Sony ESPN or the Sony Six brand?
The future channels that we launch in sports will be
branded Sony ESPN.
Will you put IPL on Sony ESPN?
Still three months to go before the first ball is bowled in
IPL 9. I have enough time to take a lot of these decisions.
We haven’t decided that, but in some time we will.

http://www.televisionpost.com/inter...e-launch-in-sports-will-be-branded-sony-espn/
 
Raja said:
“At least two more channels are there in the pipeline and if the content demands more, we might launch more. But at this stage, we have two channels launching on 17 January and two more in the near future,” reveals ESPN India and South Asia vice president and head Ramesh Kumar.

Link of this article?
 
‘The future channels that we launch in sports will be branded Sony ESPN’

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In the starting month of 2016, Sony Pictures Networks’ partnership with ESPN will get active. Two co-branded channels, Sony ESPN and Sony ESPN HD, are being launched on 17 January. The partners also plan to launch a digital platform under Sony ESPN brand in the middle of the calendar year.
In an interview with TelevisionPost.com’s Sibabrata Das and Javed Farooqui, Sony Pictures Networks India CEO NP Singh talks about the value that ESPN brings to the table, how the television and digital platforms are being built, and what kind of non-live programming one can expect. While Six will continue to retain its identity, Singh also reveals that the future channels launched in sports will be branded Sony ESPN.
Edited excerpts…
Q. After selling its stake in the joint venture to Rupert Murdoch-backed Star Sports, ESPN had walked out of the Indian market in the television space. How did talks of a partnership initiate?
ESPN was looking at getting back into the Indian market (after the expiry of the non-compete period) and we were expanding our portfolio. We started talking to each other and decided to collaborate to create a strong sports entertainment network.
Q. Will we be seeing Sony Pictures Networks more aggressively playing an expansionist role in India?
This is not our first effort at expanding the sports product portfolio. We have been investing a lot in the last three years to acquire sports rights. We have virtually become the home of international football. Barring one or two properties (EPL), we have everything else including UEFA Euro 2016, 2018 FIFA World Cup, La Liga, Serie A, Copa America, and European qualifiers. Our partnership with ESPN to launch Sony ESPN channels and subsequently Sony ESPN-branded digital multi-sport app will further solidify our position as a sports network in the Indian market.

‘Sony Six is now a well-entrenched sports brand. Our intent was to retain and complement that with ESPN, hence our decision to have Sony Six and Sony ESPN. Going forward, the channels that we launch in sports will be branded Sony ESPN’
Q. Since SPN had acquired several properties and also had the coveted Indian Premier League (IPL), why did you decide to collaborate with ESPN?
ESPN brings with them a very strong global brand. It is well respected globally and in India. They also bring with them years of sports broadcasting experience. In addition, they have a lot of original content they have created globally. They bring with them a lot of studio shows.
ESPN has over 1,000 hours of programming. They bring with them their expertise to create a multi-sport app. They have a very strong editorial legacy, which complements our rights portfolio. With ESPNcricinfo, we will also be creating cricket programming for our network of channels. As of now, they bring their brand, non-live programming and expertise. However, this partnership doesn’t stop at that.
http://www.televisionpost.com/inter...e-launch-in-sports-will-be-branded-sony-espn/
 
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