they are just looking for today. they should think about future.they say that they are no 1 dth in india. but if they dont add channel , that day is not too far when dd free dish would be equal to dishtv. airtel,videocon are adding channels. tata sky is not adding channel but it has introduced 4k service. people will buy it to see 4k. some says where is content,but it is just starting after 5-6 years tata sky will have awesome 4k channel. this is my advise to dishtv please add some channel except those shopping channel, otherwise be ready to see the result