Refreshed' Sony Mix aims to bring in more fluidity and minimalism, says Vyas
Sony MIX, the dedicated Hindi music and entertainment channel from Sony Pictures Networks India (SPN), has unveiled its renewed brand look, including a modernised and simplified design, marking six glorious years of operations in India. The new look reflects the channel's timeless vision of being the most music-centered destination on Indian television. The new channel elements were rolled out on 1 May, 2017.
The fresh play out strategy reinforces the channel's promise of more variety for everybody in a household and more music than any other music channel. As part of the refreshed look, viewers will now enjoy an enhanced visual experience of music in full screen for daypart 'Raina Beeti Jaye' and contemporary music. The audience can also look forward to the return of The Jam Room, MIX Solos and Raina Beeti Jaye- Jashn in the coming weeks.