Sony Picture Networks India rebrands AXN

Thakur

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Sony Pictures Networks (SPN) India’s english entertainment channel AXN India, known for its action heavy shows, has been re-branded to give it a more edgier look.
 
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The changes include a new logo, packaging and tag line. Playing on their original palate of red, the channel urges viewers to live ‘R.E.D,’ which stands for Reality, Entertainment and Drama.
Indian Television Dot Com | Sony Picture Networks India rebrands AXN
 
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