Thakur
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Sony Pictures Television Networks is launching a worldwide campaign across their channels in 177 countries, engaging viewers in environmental issues.
Titled ‘Picture This’, the campaign will utilise the channels’ storytelling expertise to engage viewers around environmental issues important to each market.
As announced by Sony Pictures Television Worldwide Networks president Andy Kaplan, ‘Picture This’ will further combine the local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect natural resources.
Kaplan said, “With the reach of our global networks and the passion of our storytelling, we will both engage the community and energise people to action by picturing a better environment.
Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way.” Multi Screen Media (MSM) CEO NP Singh said, “Picture This is a great initiative taken by Sony Pictures Television Networks to engage our viewers on environmental issues.
As people of this planet, we need to embrace all the colours that enliven the surroundings in which we co-exist whilst working towards harmonizing nature.
At MSM, we will take steps to support this global initiative.” The channels participating in the campaign AXN, Sony Channel, Sony One, Sony Pix HD, Sony Six HD, Animax, AXN Black, AXN White, AXN Sci-Fi, AXN Mystery, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV and CineSony. ‘Picture This’ will include on-air and online elements, events and viewer participation opportunities.
At launch, some of the topics will include recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America and deforestation in Romania.
Read more at: Sony Pictures TV Networks to launch worldwide campaign on environmental issues | TelevisionPost.com | TelevisionPost.com
Titled ‘Picture This’, the campaign will utilise the channels’ storytelling expertise to engage viewers around environmental issues important to each market.
As announced by Sony Pictures Television Worldwide Networks president Andy Kaplan, ‘Picture This’ will further combine the local efforts into a worldwide voice to bring awareness to everyday efforts that can help protect natural resources.
Kaplan said, “With the reach of our global networks and the passion of our storytelling, we will both engage the community and energise people to action by picturing a better environment.
Collectively we can make noise heard around the world on behalf of issues that are central to everyone’s well-being and do it in an entertaining way.” Multi Screen Media (MSM) CEO NP Singh said, “Picture This is a great initiative taken by Sony Pictures Television Networks to engage our viewers on environmental issues.
As people of this planet, we need to embrace all the colours that enliven the surroundings in which we co-exist whilst working towards harmonizing nature.
At MSM, we will take steps to support this global initiative.” The channels participating in the campaign AXN, Sony Channel, Sony One, Sony Pix HD, Sony Six HD, Animax, AXN Black, AXN White, AXN Sci-Fi, AXN Mystery, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Turbo, getTV and CineSony. ‘Picture This’ will include on-air and online elements, events and viewer participation opportunities.
At launch, some of the topics will include recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America and deforestation in Romania.
Read more at: Sony Pictures TV Networks to launch worldwide campaign on environmental issues | TelevisionPost.com | TelevisionPost.com
