The Lonelier Island
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In that case many doesn't have good memory too. That way channel should've been on same LCN for years. But operators keeps on changing. Right?
Customers will have to adapt to new technology. Just like they did when they moved from analogue to digital cable. They had to learn new ways to navigate and learn new LCN.
Sony is actually doing good job here when they push Six, Ten 3 and Ten 4 viewers to Ten 1 for Olympics during cricket match every noon. They have Olympic commentators guiding to switch languages and there is a scroll on the channel. If required operators can also push messages in regional languages too.
If regional ads are the concern. Use regional GECs and movies. You don't have to spend on seperate operations while making the best out of existing channels.
