By Today Successfully Star Entering Into No Profit Zone
Give A Big Applause
Please share some proof about the same anna..... Sports business of Star India has always been loss making bcoz of very high cost India Cricket rights be it IPL, BCCI it buys as these get massive viewership......also other sporting properties like ICC Cricket World Cup do not generate much revenue as compared to cost incurred in buying rights and even broadcast rights of niche sporting properties like Premier League, Wimbledon are very costly but hardly generate any ad or subscription revenue
Incase of other genres Disney Star is doing extremely well and on OTT front too they r now focusing on building a balanced content line up so rather than just buying various costly sporting properties to drive up subscriber count, they r now investing in limited number of such sports rights while scaling up content available in other genres thereby limiting losses and widening the viewer base by attracting diverse audiences wherein Freemium business model will bring in more ad + subscription revenue.
Sony Pictures Networks India maybe overall profit making or in sports business too not generating much losses/earning some profits but still one cannot compare them to Disney-Star as not only Disney-Star has a much larger portfolio of channels and content on its OTT platform but both have entirely different content strategy across genres.....despite all this Disney-Star performing extremely well and i believe is the leading broadcast company in media landscape