Will DD ever have some exclusivity of some popular commercial sporting event or do they always have to rely on private channels back? Last time I saw them having exclusivity of some big event was rights of Commonwealth Games which was 11 years ago.
Why not go for something like MLB, NBA or any cricket board like West Indies? That way you can push operators to add the HD feed. Nobody is saying to stop covering the localised and indigenous sporting event. You gotta push the channel to become popular.